Character-filled

The Letting Game is a letting agency in Bristol that does things a bit differently. They’re not just about finding properties and signing leases, they want to feel human, approachable, trustworthy. They’ve built a reputation for clear communication, no-faff service, and good presentation.

For The Letting Game, I led the creative direction to infuse colour and character into their brand, even in parts of the design where colour isn’t an option. I introduced a handwritten logo to bring personality, playful illustrations to lower barriers, and a tone of voice that’s warm and honest. The goal was to make the brand feel friendly and human without losing its professionalism.