Cargo Cantina
Cargo Cantina is a fun, high-energy taco bar in Wapping Wharf, inspired by the cantinas of Mexico City – all frozen margaritas, agave-driven cocktails and tacos built on carefully sourced ingredients.
Our work here wasn’t a full rebrand. Instead, we were brought in to help curate and elevate their social media presence so the feed finally matched the atmosphere at the bar.
Cantina energy, captured
The challenge
Cargo Cantina already had a strong sense of self offline: music up, frozen margaritas flowing, plates of tacos and tostadas flying out of the open kitchen. Online, though, things were less cohesive. The feed was an occasional stream of food shots and posters, without a clear visual rhythm or point of view..
The approach
We treated social as a mini brand world, not chasing the algorithm, sometimes even sticking two fingers up to it. Blurred photos, poorly lit shots combined with buzzing food plates and drinks shots that would instantly portray the unique vibes that only Cargo Cantina can deliver.
The outcome
The result is a social feed that feels like stepping into the bar: bright, fast-moving and full of personality. Engagement increased as posts became more consistent and recognisably them, helping turn Instagram followers into regulars at the counter.
Looking to add more flavour to your feed?
The feed went from a restaurant trying to do social media to a brand that knew exactly who it was, who it was for and why it exists.
With a few considered tweaks and the confidence to lean into them, the team took the direction and ran with it in house.
The difference speaks for itself.
After having so much fun with the instagram feed, we took the cantina vibes to the streets with our A boards
Tasha Moss, Head of Operations Cargo Cantina
